YouTube can build an audience. It does not build the route to market.
Markiplier's Iron Lung exception shows why APAC operators should price creator audiences as discovery assets, not distribution control.
Adi Tiwary
Writer-producer working across story and the commercial logic underneath. Sydney. APAC focus.
Original screen projects in development. Selective strategic work alongside.
Writing & Producing
Developing original screen projects for series and feature. The work draws on over a decade across scripted, unscripted, and factual content moving through APAC, Europe, and North America. APAC-first, written and produced from inside my own material.
Advisory
Strategic engagements for producers, broadcasters, distributors, and screen industry operators on the commercial logic of specific projects. Diagnostic, time-boxed, APAC focus.
Lab Thoughts
Brand-funded documentary is a rights and editorial conversation, not a financing one
When brands enter documentary, the real negotiation is control, credibility, and downstream value
The screen business is consolidating around inventory. APAC will resolve it first.
Two infrastructure launches in two weeks point to what the MPA 2026 numbers are really tracking. Connected TV inventory is becoming the unit of value across the screen economy.
A decade of work on the commercial side of screen and screen-adjacent media before stepping into writer-producer. Now developing original projects while publishing Lab Thoughts and taking selective strategic work alongside.