Guinness World Records
Southeast Asia licensing across finished programming, formats, branded content and clips.
Commercial strategy for screen and content.
Assessing what an opportunity is worth and how to take it to market.
View workCommercial Strategy and Partnerships Consultant
About Me
I'm Adi Tiwary, a commercial strategy and partnerships consultant in Sydney. I work with screen and content businesses, and the brands that want to work with them, on how a title, format or catalogue goes to market: who it is for, who will pay for it, and what each side gets out of the deal.
If you are working on a title, format, catalogue or brand partnership that needs a route to market, email me at adi.tiwary08@gmail.com
Commercial strategy leads. The rest of the work serves it.
Commercial strategy
Assess what an opportunity is worth and to whom, then decide how it goes to market.
Partnerships and routes to market
Choose the buyers, partners and territories, and build the case for each.
Creative and concept development
Shape the concept, format or brand proposition so it meets what a buyer or partner will fund.
Marketing communications
Produce the materials and channels that carry the sale.
Clients represented
As a Partner with Stuart Entertainment
Voltage Pictures
Feature-film library sales and rights across Southeast Asia.
Red Sea Media
Feature-film library sales and rights across Southeast Asia.
Samuel Goldwyn Films
Feature-film library sales and rights across Southeast Asia.
Leonine Studios
APAC sales across free TV, pay TV and VOD.
Amazon MX Player
Rights assessment and buyer fit across Australia and New Zealand.
VICE Media
Factual and documentary catalogue targeting across Asia.
Flame Media
Factual and formats catalogue across Asia.
Recent factual series from Australia and New Zealand.
Inside Sydney Fish Market
Looks at the storied past and the $800 million reconstruction of the Sydney Fish Market, and introduces the people shaping its future over the next 50 years.
Production details
- Genre
- Observational Documentary
- Format
- 6 x 60 mins
- Language
- English
- Country of Origin
- Australia
- Production Year
- 2026
- Produced by
- Butter Media
- Executive Producer
- Stuart Entertainment
- Worldwide Sales
- BBC Studios
- Broadcaster
- SBS Australia
Cult Cars: Land Cruiser
Taylor Smith and Luke Purdy embark on a trip through the legendary saga of the Toyota Land Cruiser, a journey that's more than just nostalgia.
Production details
- Genre
- Automotive / Lifestyle Docuseries
- Format
- 4 x 60 mins
- Language
- English
- Country of Origin
- Australia
- Production Year
- 2023
- Produced by
- Swashbuckler Productions
- Executive Producer & Worldwide Distributor
- Stuart Entertainment
- Broadcaster
- Foxtel, BINGE, TVNZ+
Taking catalogues, formats and new series from rights holders to buyers across APAC.
Licensing and distribution
Catalogue sales, rights and key accounts across 10+ territories.
Format adaptation
Adaptation research, local propositions and buyer pitches for international unscripted formats.
Development and pre-sales
Research, pitch development and outreach for series in development.
Brand propositions
What a brand can own inside a property, and the case for funding it.
Available for project-based consulting, defined workstreams or ongoing commercial support.
Lab Thoughts
Read all articlesMy practitioner publication on the commercial business of screen and content.
What a creator catalogue is worth when the uploads stop
Content Partners sees lasting value in creator catalogues. The acquisition question is how much of that value depends on the channel continuing to produce.
The audience got there before the paperwork did
If there is little licensed history, try to find out what obstacles audiences were already paying for, waiting through, or finding ways to bypass.
Creator pay is now tied more closely to platform rules
YouTube, X and Meta have each rewritten creator pay in five months. If a creator is attached to your project, price that income as conditional.
Microdrama has reached the syndication desk
Sixty vertical titles just went down a pipe built for sixty-minute episodes. The diligence grid is about to follow.
Some AI studios sell films. Most sell the machinery.
AI films are arriving as finished products, technology demonstrations, or both. For distributors, sorting them correctly is becoming part of the job.
You can license the show. You cannot move the comment section.
Netflix is paying up to bring YouTube creators onto its platform. The creator deals show what travels with the show, and what stays behind.
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