Narrative as commercial architecture
A story is also a proposition. The question is not only whether the material works, but whether it can be read, defended, financed, packaged, and chosen.
Writer-producer / strategic operator / Sydney
Creative sharpness, commercial legibility.
I work where story, rights, positioning, buyer logic, and audience pathway meet - helping screen projects become clearer before teams spend months refining the wrong version of the opportunity.
Lab Thoughts
Field notes for the screen business.
Lab Thoughts follows screen culture, deals, platform behaviour, and industrial contradictions to the business reality underneath. New piece most weeks.
-
Brand-funded documentary is a rights and editorial conversation, not a financing one
When brands enter documentary, the real negotiation is control, credibility, and downstream value
-
The screen business is consolidating around inventory. APAC will resolve it first.
Two infrastructure launches in two weeks point to what the MPA 2026 numbers are really tracking. Connected TV inventory is becoming the unit of value across the screen economy.
-
Australia has the stories. The machinery is somewhere else.
Three regions are reorganising around screen value. Australia is producing the work and watching it travel.
The operating frame
Story sense and market sense in the same room.
The work is not generic consulting and it is not abstract creative commentary. It is decision support for the moments when a project has promise, pressure, and an unclear route to market.
Latest project support
Supported Local ANZ Factual Projects.
With Pitch Design, Research & Development, Marketing & Sales Strategy, Distribution. A concise record of support across recent ANZ factual and documentary work.
Selective advisory
For projects that need a sharper read before the next move.
I work selectively with producers, development executives, distributors, and brand-content leads on upstream strategic problems: packaging, rights logic, buyer positioning, audience pathway, and brand-entertainment translation.