I develop screen and branded content for market: the concept, the treatment, the pitch deck and the commercial plan to sell it.
View workDiscuss a projectDevelopment and Commercial Strategy Consultant
I’m Adi Tiwary, a development and commercial strategy consultant based in Sydney. I help independent producers, studios, brands, and agencies develop screen and branded content and bring it to market.
I can support you from the initial idea or project stage, or by developing a concept from your brief. I shape the proposition, identify the target audience and suitable buyers or partners, and collaborate with you to define the next steps.
I work with independent producers, small and mid-size production studios, and brands and agencies, on unscripted series, formats, branded content and scripted projects, including microdrama.
You bring an idea, a project or a brief. I build what it needs to be assessed and pitched: a one-pager, a treatment, a pitch deck, or a series or format bible. Where the brief calls for it, I originate the concept or adapt an international format for a new market. Every deck shows who the project is for and which buyers or partners suit it.
When a project needs more than that, I assess the commercial opportunity and work out which buyers, partners and territories to offer, and in what order. Delivery can include outreach, negotiation, sales materials and the marketing communications around them.
If a project has stalled, I review it and its materials and tell you what is holding it back and what to resolve before you spend more on development or pitching.
Before work starts, we agree the scope, deliverables, timing and responsibilities in writing, including who designs the deck and who owns and is credited for anything I create.
An observational documentary series about Sydney Fish Market and its redevelopment.
Pre-sales development, research, pitch development and targeted international outreach, starting from a one-page document.
A factual series following Taylor Smith and Luke Purdy through the history of the Toyota Land Cruiser.
Pre-sales development, from research and pitch development to targeted international outreach.
Accounts represented through Stuart Entertainment during my time as Partner, Commercial and Partnerships
Southeast Asia licensing across finished programming, formats, branded content and clips.
Feature-film library sales and rights across Southeast Asia.
Feature-film library sales and rights across Southeast Asia.
Feature-film library sales and rights across Southeast Asia.
APAC sales across free TV, pay TV and VOD.
Rights assessment and buyer fit across Australia and New Zealand.
Factual and documentary catalogue targeting across Asia.
Factual and formats catalogue across Asia.
My practitioner publication on the commercial business of screen and content.
For APAC format sellers, the next licence negotiation raises a question: should the creator edition stay with the broadcaster or be sold separately?
Category fit is the easy part. Funding a series is a separate decision, and it needs its own evidence.
Content Partners sees lasting value in creator catalogues. The acquisition question is how much of that value depends on the channel continuing to produce.
If there is little licensed history, try to find out what obstacles audiences were already paying for, waiting through, or finding ways to bypass.
YouTube, X and Meta have each rewritten creator pay in five months. If a creator is attached to your project, price that income as conditional.
Sixty vertical titles just went down a pipe built for sixty-minute episodes. The diligence grid is about to follow.
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